The Tiny Massive: the new name in sustainability practices.

Business intelligence is only half the story. In order to ensure success in the future, companies must go the extra step and invest in communications intelligence as well.

Are advances in science slowing down? This was the topic of debate when Patrick Collison, CEO and founder of Stripe, and Lant Pritchett, Visiting Professor at the London School of Economics, met at the JFK Moonshot event in Trinity College recently. Or, to put it another way, how well are we sciencing?

Cathedral Thinking is about building for the future rather than the present. So how are our corporations and politicians putting the concept in practice?

Mary Aiken of Capitol Technology University discusses how we can make our cyberspace more secure as we move into a digital future.

Ellen Gunning shares insights from a recent presentation by Prof. Martin Curley of Maynooth University.

We have recently been conducting research into ESG trends – a fascinating area I must admit. There’s so much information, so many good initiatives and such an interest in the topic that the data is almost overwhelming.

As we move into an increasingly virtual world, Europe is looking to the future to discover how to align the challenges of a technological model with long term goals like promoting sustainability and building an inclusive society. 

José Luis Cordeiro's new thesis is quite simple: By 2029 we should all be able to escape death by mapping genome sequences.

The PR industry closely monitors cultural context but, until now, had no way of monitoring future cultural intention.

Ellen Gunning looks at the growing trend in the UK for brands to use advertising to show that they reflect the values and concerns of their customers.

In 1994, the first women priests were ordained into the Church of England. Since then, the presence of women in the church has grown and in fact, St Pauls is the seat of the Bishop of London. Yes. You’ve guessed it. The Rt Revd and Rt Hon Dame Sarah Mulally DBE.

The pandemic forced major changes on universities across the globe. Now, these institutions have adapted to a virtual format, but as we emerge into a potentially post COVID world, universities must create a hybrid model for the future.

In a keynote address to the EADL conference, Stephen Brobst, CTO of Teradata Corporation tackled bias in AI and the belief that it will make humans redundant.

Amy Rosenberg offers her insights into the 2022 Edelman Trust Barometer around media, recruitment & retention, and strategic approaches to thought leadership

Insights from Marshall Manson (Brunswick Group, London) and Sheena Thompson (International Association of Risk and Crisis Communications) about living in a sea of data, but struggling to find relevant insights.

Prof. Manu Kapur from ETH Zürich, who is also director of their Future Learning Initiative, gave a presentation to the EADL annual conference in Copenhagen in May. Undoubtedly a thought leader in his field, his contribution generated a lot of interest, debate and controversy.

The take-away from a recent webinar that I attended on global trends was a clear understanding that the PR industry knows that its needs AI and practitioners are aware that they are really challenged in this area.

Brands face many challenges on a daily basis. There are the internal challenges of scaling and developing new markets and remaining ‘on trend.’ Perhaps the greatest challenge facing brands in the coming 10 years will be the Thought Leadership challenge. Brands know that they must become Thought Leaders in their own space in order to survive – but how do they do that?

The Mettacomms platform allows you to identify thought leaders, so I thought we might look at what constitutes a thought leader. There are lots of definitions, multiple opinions and some ‘expert’ commentary. All have a different take on what it actually is. So, let’s get some clarity around the issue.

Svetlana Stavreva shared some golden nuggets of information when she hosted a webinar for IPRA (April 2021). A couple of things in particular that she said really struck a chord with me.